As part of the HCMC Foodex 2025 International Food Exhibition, Tay Cat Co., Ltd. (brand: Tu Bong) presented a display space rich in the essence of the Mekong Delta, featuring a traditional boat brimming with vibrant fruit roll packages. This was not just a product booth—it was a storytelling space, showcasing the journey of creativity, innovation, and the mission to bring Vietnamese specialties closer to global consumers.
With the message “Reimagining Vietnamese Snacking For The World,” Tu Bong proudly introduced a unique range of fruit rolls paired with crispy rice crackers, made from tropical fruits such as mango, banana, pineapple, and soursop, blended with nutritious seeds and traditional flavors. All products are free from preservatives and artificial colors, retaining their natural taste and offering high nutritional value.
Highlights at Tu Bong’s Booth:
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A traditional boat display – a cultural symbol of the Dong Thap river region, offering both a cultural touch and a strong visual impact.
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The new 3-in-1 Fruit Roll Bar product line – a modern snacking solution for young people, office workers, and families.
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Exhibition of international certifications: BRCGS, FDA, HACCP, ISO, Halal, Vegan – affirming global standards and export capabilities.
A friendly and enthusiastic Tu Bong team, passionately sharing the brand story and their continuous innovation journey.
We were delighted by the warm attention from both local and international visitors who showed genuine interest in Tu Bong’s fruit-based specialties. Many global partners expressed their desire to collaborate, opening opportunities to bring our signature products — from fruit rolls to banana cakes — to international markets.
Thank you, HCMC Foodex 2025, for being a meaningful bridge that helped Tu Bong share the authentic taste and craftsmanship of Vietnam’s fruit specialties with the world.
If you haven’t had a chance to visit our booth, we warmly invite you to discover more about our story, products, and mission through our official websites. Explore our full range of handcrafted fruit specialties, learn how we bring Vietnamese flavors to the world, and connect with us for collaboration opportunities at: www.tubong.vn / www.taycat.vn.com
